Becoming a Makeup “Minimalist”: Is it possible?

The answer is yes, it’s always possible. I constantly have to remind myself that makeup is a luxury, not a necessity.

But first….what is minimalism?

Oxford dictionary defines minimalism as a “deliberate lack of decoration or adornment in style and design.” As you may have figured, minimalism is just a fancy word for being simple or simplicity. Nothing else.

So why do I want to be a Makeup Minimalist? Because although being a makeup junkie brings great joy, it’s not a very healthy habit. And I believe that you can live without a ton of makeup, especially if you’re not a makeup artist or a makeup blogger.

Also, I’ve accumulated so much makeup and beauty products over the years that I don’t want to throw them out. It’s like I’m throwing money away pretty much, because as most of us know, makeup ain’t cheap.

Historically, the world of beauty has been part of our society since the beginning  of time (ex. ancient beauty rituals of the Egyptians) and it will always be. Every now and then, we girls and guys need to spruce up our looks with a little eyeliner and some lipstick from time to time.

But navigating the world of makeup junkies, you would think that makeup addiction is like second nature. I’ve been doing a bit of  research recently on how much the makeup industry makes yearly and the numbers are astounding yet not totally surprising. I think this might be the first step in understanding my own spending habits on certain things.

According to, the makeup industry revenue in the U.S. alone for 2014 made $58 billion dollars! It’s expected to make $62 billion dollars by the end of 2016. In Canada, consumers spend $5.4 billion dollars on cosmetics and personal care products every year.

Worldwide, skincare makes up 35% of makeup industry revenue, making it the most popular beauty product purchased by consumers world wide.

This infographic, although it’s UK-based, I believe it applies to North American women and men as well.


Infographic via 

These stats tell me two things. One, buying and investing in makeup products will never go out of style simply because makeup junkies love buying and wearing makeup! One can argue that buying and wearing makeup is a form of self-care. Two, if consumers  of all different socio-economic backgrounds contribute to the billion dollar industry that is the makeup industry, it says a lot about how we spend or don’t spend our money.  If the industry makes billions of dollars every year, then that means that us makeup junkies have makeup collections that are worth thousands of dollars if we calculate the price of our products!

What a thought! This has given me a lot of perspective not only on my makeup hoarding, but also on how I spend money as well.

Can’t wait to delve deeper into minimalist lifestyle!

Till next time! ~The Makeup Enthusiast

5 thoughts on “Becoming a Makeup “Minimalist”: Is it possible?

  1. Ina Library says:

    Love this! I, too, wrote about minimalist makeup in one of my early posts! This is so refreshing in a world where makeup is king and women’s bathrooms are flooded with buckets of products,most of which are expired anyway!!! Thank you for sharing this! I enjoyed reading it very much!

    Liked by 1 person

    • Jonsaba Writes says:

      Thanks Ina! I will check out your blog posts, I’m still trying to master the minimalist makeup look in under 15 mins…still working on it lol. It’s so hard throwing away makeup sometimes 🙂

      Liked by 1 person

    • Jonsaba Writes says:

      Totally! It’s hard holding back especially where makeup is concerned. Everything should be done in moderation, thanks for reading and visiting!


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